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Wednesday, March 31, 2004

Paul Allen (the lesser) Asks Some Good Questions About Search Personalization

He quests:
The most significant Google news, however, is not the current design change. It is this quote in a Reuters press release:

"Today, Google takes the first step in providing personal search results based on users' preferences," Google co-founder and President Larry Page said in a statement.

This is a major shift in Google's public view on personalized search results and comes as a direct result of competitive threats from Yahoo and MSN, both of whom have expressed interest in personalizing search results. I'm sure Google will soon want to store our zipcodes for their local and news search (the way topix.net does already). I wonder how many other attributes they will want to keep on their users.

Will Google store our past queries or keep track of the sites we actually click through to? Will every Google searcher get different search results, and if so, how much will they differ? What impact will this have on the search engine optimization industry?

I think the search engine wars are just barely heating up. This is going to be fascinating to watch over the next couple of years.

This morning I discovered Eurekster.com (Alexa ranking about 13,085) which personalizes search results based on your social network. Pretty interesting combination. Perhaps Google will do the same thing with Orkyt.


Respond in his comments.
According to Reveries, Kevin Maney says Google Stinks

According to the article,Eric Schmidt is talking the personalization talk. Too bad Google Personalized isn't cutting that mustard. The piece by Tim Manners talks about Eurekster as an alternative to non-personalized services.

The piece also quote Eric Schmidt And Kevin Maney saying:

It's not that Google doesn't understand the problem. Kevin notes that Google ceo Eric Schmidt, speaking last week at a conference called PC Forum spoke of a product that would offer both unlimited access to every scrap of information anywhere, and know enough about the searcher to know exactly what to find. Says Mr. Schmidt: "Then, when I'm writing a paper, it would know what I'm writing about and say, 'Hey, you forgot this.'" Wouldn't that be something? It sure would, and as Kevin articulates it:" Eventually, search will be like a direct connection between your brain and all the world's information. It will grasp so much about you and your immediate circumstance that it will often know exactly what you need, perhaps before you do."


Search Engines have a long road to hoe before they reach that nirvana. It should be an interesting journey, though.

Hey Tim: Show me the Permalink. Its not easy to figure it out on your cool [news] site.

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